Donna Morton

Former Greenpeace activist turned CEO of disruptive clean energy company, also Ashoka, Unreasonable and Ogunte fellow. We out collaborate the competition.

What has been your most notable rebel accomplishment or experience?

Built the public, NGO and business support for the BC Carbon tax through dialogue collaboration and media strategies.

When did you first realize that you are a rebel?

Starting rebelling at 15. Am a lifer, now 46.

What advice do you wish someone had given you earlier in your career?

Treasure your rebel, honour her, take care of her, refine your skills, but never let go of that force inside you that drives change in the world.

What is your favorite rebel characteristic?

Passion, I am passion applied.

What’s your favorite question?


What one clue tells you you’re effecting positive change?

People believe that we can make change around me.

What do you think it’s most important for people to understand about rebels?

We have changed the world, we include Martin Luther King, Rosa Parks and Gandhi.

What’s your one word piece of advice for rebels?


What’s your one word piece of advice for non-rebels?


Where do you think rebels are most needed today?

Everywhere: Business, NGOs, arts, science and government come to mind.

Who is your favorite rebel from the past 100 years?

Anna Mae Aquash, American Indian Movement leader, fought against uranium mining and was killed.

What’s the one thing you should never say to a rebel?